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Digital Marketing & Content Coordinator 

Digital Marketing and Content Coordinator Jobs Germiston

Kontak Recruitment is currently recruiting and hiring for a Digital Marketing and Content Coordinator. An opportunity exists for a Digital Marketing and Content Co-Ordinator to join our clients marketing team based in Johannesburg. The main purposes of this role is to optimize the online marketing campaigns in order to ensure customer engagement.

Job Details - Digital Marketer and content coordinator

 
Digital Marketing & Content Coordinator (Portuguese Speaking) (JB292)
Isando, Johannesburg
R18 000 – R20 000 Per Month
 
Kontak Recruitment is currently recruiting and hiring for a Digital Marketing and Content Coordinator. An opportunity exists for a Digital Marketing and Content Co-Ordinator to join our clients marketing team based in Johannesburg.
 
The main purposes of this role is to optimize the online marketing campaigns in order to ensure customer engagement.
 
The Digital Marketer and Content Co-Ordinator will report directly to the Head of Marketing. This position is responsible for planning, execution and optimization of online marketing efforts for the brand.
The positions is also responsible for creating, editing and posting online content using a variety of electronic devices and tools for use across multimedia and multi platforms.
 
Educational Requirements for Digital Marketing and Content Coordinator:
Must be fluent in Portuguese – Speak, Read and Write ( Non -negotiable)
Grade 12 or equivalent
Relevant tertiary qualification in Marketing/Journalism/ Advertising
At least 3 years’ experience as a Digital Marketer
 
Additional Experience requirements for Digital Marketer and Content Coordinator:
Experience with B2C social media, Google AdWords and email campaigns and SEO/ SEM/ Growth hacking
Experience with Facebook Ad Manager
Experience using Content Management Systems
Knowledge of Online Advertising Platforms (Google qualified & holding industry related qualifications e.g. HubSpot, Hootsuite, Facebook Blueprint)
Knowledge of web analytics tools ( e.g. Google Analytics, WebTrends etc)
Working knowledge of ad serving tools (e.g. DART, DoubleClick)
Knowledge of marketing and communication processes
Knowledge of social media platforms
Technical knowledge of reporting on multiple media platforms
 
Duties and responsibilities of the Digital Marketer & Content Coordinator:
Build online brand awareness in order to drive sales
Create and optimize online adverts through Google AdWords ( Search, display, mobile, video)
Facebook and other platforms to increase brand awareness and drive sales
Be actively involved in Search Engine Optimization efforts ( content, keyword, image optimization etc.)
Create and add UTM tags or similar onto material and all online advertising platforms
Generate innovate ideas to reinforce marketing campaigns across digital channels
Develop engaging content for online platforms
Translate media plan into a digital campaign by ensure correct dates, targeting, budges, objective and placements are applied
Manage the content strategy, including copywriting and website updates
Write engaging and shareable content across different platforms, including social media, websites and emails
Create unique, relevant and engaging content for all digital platforms
Ensure cont3ent that is well researched, accurate, balanced and well written
Prepare online newsletters and promotional emails and organize the distribution
Plan and monitor the ongoing presence on social media and website in order to grow the market base
Stay abreast of online marketing trends and keep strategies up to date
Identifying improvements in order to improve customer experience with online platforms and optimize on an ongoing basis
Brief technical updates to the development team, review and testing of deliverables
Collaborate with designers and outsourced suppliers to improve user experience
To monitor, measure and report on digital marketing initiatives
Navigate and drive into Google analytics, Facebook insights and other digital analytics tools to extract and build on performance intelligence
Measure performance of digital marketing efforts using a variety of Web analytics tools ( WebTrends etc.)

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